DMA - FIELD MARKETING COUNCIL


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FIELD MARKETING

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	For all enquiries please contact 020 7291 3300 dma@dma.org.uk

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Business Plan

The Field Marketing Council has identified the following key annual objectives:

Business Development - recognition and promotion of field marketing as an important and highly successful direct marketing discipline.
Industry standards - to ensure all DMA field marketing companies adhere to the highest possible industry standards and abide by the Field Marketing Code of Practice. Ensure members and non-members have access to tools and guidance material to operate effectively within the field marketing industry.
Events & Training - improve and maintain the skills of people working within the arena by initiating a certificate in Field Marketing competency. Organise a conference targeting clients as well as the industry.
Education - to educate about the field marketing medium over the long term. This will be achieved through a combination of lectures and DMA workshops. The FMC is also working to ensure the inclusion of Field Marketing in established Marketing Qualifications.
Legislation - to be able to offer the highest standards of legal information for members. Notably full support with Employment Law.



The Direct Marketing Association		020 7291 3300
DMA House, 70 Margaret Street		020 7323 4426
London W1W 8SS		info@dma.org.uk