Welcome to the Field Marketing Council's website which we hope you will find useful. If you are a client, we hope the content you will find here will help you make the right choice when choosing a field marketing partner, by explaining who our members are and the standards they commit to by being members of our association. If you are a field marketing business, we hope you will find the information and links relevant and useful to the day to day running of your business. The Field Marketing Council likes to listen to both the client community and our membership through regular client forums and open meetings, so if you have any feedback, please email us at fmc@dma.org.uk.

Field Marketing is the provision of highly skilled and trained people to conduct brand-building strategic (long-term) or tactical (short-term) exercises on behalf of clients. Staff are employed by the field marketing company, which in turn is outsourced by the client to complete specific goals and targets. Field Marketing delivers results and ensures brand development in terms of accountability, visibility, availability and sales.

The range of Field Marketing services offered includes:

• Auditing
• Sampling/Demonstrating
• Merchandising
• Sales
• Roadshows / Events / Experiential Marketing
• Mystery Shopping
• Data & IT
• Support Services

To read more about these services go to the Information/ FAQs option on the left hand menu bar. To read examples of these FM services in operation please go to the Case Studies option on the menu bar.

• Face to face contact with the targeted customer is arguably the most effective way to reach them and outsourcing different aspects of field marketing can save companies millions of pounds.
• Field Marketing companies are able to offer complex and comprehensive support to a range of marketing operations, such as counteracting a competitor's campaign or increasing market distribution.
• Extensive knowledge of different industries as well as an efficient and multi-skilled task force makes these specialist companies ideal for ongoing nationwide promotions as well as one-off campaigns in small towns.
• Personnel are experienced and trained and are supported by computerised reporting systems. These systems allow for a high degree of accuracy as well as high speed reporting and compilation of data, and they ensure field marketing campaigns are fully accountable.
• Field Marketing allows fast and flexible solutions to the dynamics of the changing environment that is tailored to the needs of the client's market. Each campaign is individually designed to meet the client's objectives, so the reality is that any campaign might well involve two or more of the core disciplines. Thus FM works hard to maximise the client's budgets and give as much pay back as possible.

When selecting a Field Marketing supplier you may need a few tips to help you make your choice. To read a list of Top Tips go to the Information/ FAQs area on the left hand menu.

Before starting a field marketing campaign you need to have a clear brief where you state your goals and discuss how to meet your objectives. To help you clarify these targets an agency briefing form has been provided, to find this go to the Information/ FAQs area on the left hand menu.

Please visit the left hand menu for more information on this sector and for tools to help you in your day to day business activities.

If you work in this sector and have any concerns or queries, please contact the Council - they may well have the answers you need.